High quality high-gloss water-based polyurethane enamel, suitable for interior & exterior use as a protective or decorative coating on steel and wood.
Paint Trend ’n Trade leverage from an award winning group, the Essential Group of over 300 members….see history below…
Growth through Partnering
The Essential Group, established 2005, started out by partnering with independent, community based, owner-run hardware stores as a national buying group. This quickly evolved (by member demand) into a national brand – Essential Hardware. Immediately thereafter, a series of value-adding services were brought into the offering adding to the buying group and brand to include high quality operational science & marketing support.
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